Trying to find the right seo tools online can be like finding a needle in a haystack. There are tons of tools all with varying amounts of usefulness and some more complicated than others. So what are the right tools? How do you know how to choose? Lastly, where can you find them? Let’s explore these questions and give you easy answers all in one place: right here.

What Are The Right Tools?

You will generally need at least 4 different categories of tools.

1. Keyword Research tools – include tools like the Google keyword tool in Adwords.
2. Reputation Management/Citation Finder tools – are apps that allow you to monitor your company’s online mentions and brands in one convenient place.
3. Website SEO Review Tools – backlink checkers, deadlink analyzers, device capability tools allow you to see the possible problems of your website.
4. SERP (search engine results page) trackers – after all your efforts you need to find out how your strategies have effect your organic search results.

How Do You Know How To Choose?

In some instances the choice is easy, as there are clear winners. In other instances it’s a matter of preference for the seo tools online features.

For Keyword Research Tools you need a tool that will provide local, regional and national trends in keyword search trends. The tool also should be customizable to your specific needs. For example: will the tool be able to narrow from national keyword data to local keyword data? Will the tool offer significant benefits like alternate keyword phrases and competitor comparisons? Lastly, for any keyword research tool it should be a continuous live service as search trends do change.

Reputation Management/Citation Finders should provide a comprehensive way for you to track your brand performance in a variety of ways. How is your brand doing in social media platforms as opposed to blogs or news sites? These tools can also allow you to automatically post into your social media platforms. Another thing you need to see if the tools offer comparative reports on your own social platforms and against that of your competitors?

Website SEO Tools should be fairly straight forward and hopefully include as many of the singular tools as possible into one utility. Being able to track your own websites backlinks and deadlinks against that of your 2 or 3 largest competitors greatly increases your knowledge of your competitors and how they are getting their links and from where.

SERP Tracker Tools allow you constant reporting and analytical tools to determine if your efforts are paying off. This helps know and improve your Google page rank? Make sure the tool allows you to compare keywords against domains and competitors.

Paid vs. Freemakes probably the largest difference in how you will choose your tools. There are tons of free seo online tools available, but usually there is a better tool that happens to require a paid subscription although not always the case.

Where Can You Find The Right Tools?

The answer of course is right here. All you have to do is search using the right keyword. For example: You can search for seo online tools and the webpage will show you companies offering such tools.

For example:

SERP Ranker

Bright Local’s Google+ Local Wizard – http://www.brightlocal.com/seo-tools/local-search-rank-checker/

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Author: Allen Greene: Allen Greene is a technological expert with interest in all aspects of web designing and SEO. He works for a local seo online tools company in the SEO department and looks after different websites.